RE/MAX Home Experts
ADVERTISING AND MARKETING
Sucessful selling of property requires proper marketing, advertising, sales skills and good public relations, as well as careful coordination of different activities and services. RE/MAX Home Experts' agents have the experience and training to take you through this process in the easy way, without stress and inconvenients, from the pre-listing stage through settlement.
RE/MAX Home Experts personalized marketing plan for your property will include the necessary tools to get proper market exposure in order to be accessed by prospective buyers. Among these tools the most important are the Internet based MLS (TREND multiple listing service reciprocity co-broking tool) for exposure to agents and brokers; and for the general public: Internet on-line search engines, newspaper and real estate magazine ads, printed advertising material (flyers, post cards, signs), open houses, etc.
More than 80% of the interested real estate buyers use the Internet to search properties in the initial stage. Internet on-line searching methods have become of prime importance in the real estate business and for this reason, RE/MAX Home Experts pays special attention to this tool, giving to your property the maximum possible internet exposure. Internet exposure is achieved through two websites:
PhillyHomeExperts.com and Remax.com
with all the searching methods and information required by buyers and sellers and the power of the searching engine of RE/MAX International: Remax.com with millions of properties listed and close to 4 million visits per month; and the RE/MAX search engine for luxury homes: The RE/MAX Collection at Remax-Renowned-Properties.com
Additionally, RE/MAX sponsors and advertises in a wide range of sporting events, in print and radio ads.
RE/MAX expends over $50 million on advertising in national TV. Watch your favorite television programs for RE/MAX commercials on these networks (5 billion estimated advertising impressions):
A&E Arts and Entertainment Television
AMC American Movie Classics
BET Black Entertainment Television
BBC British Broadcast Corporation (BBC America)
CMT Country Music Television
CNBC News and Financial News Channel
DHL Discovery Home and Leisure Network
DISC Discovery Channel
DIY Do It Yourself Network
FHH Famous Homes and Hideaways-Syndication
FOOD The Food Network
FOX Fox Network
FOXN Fox News Channel
FX FX Channel
HGTV The Home and Garden Television
MH Michael Holliger-Syndication
NGC National Geographic Channel
OUT Outdoor Network
PAS P Allen Smith Gardens-Syndication
THC The History Channel
TLC The Learning Channel
TVL The Travel Channel
TWC The Weather Channel
UPN United Paramount Network
USA USA Network
WET Women's Entertainment
Also, RE/MAX National radio presence for 2006 included more than 3400 spots generating an estimated of 4 billion impressions.
RE/MAX is the dominate voice in real estate, on the air, in print and at sporting events. More Advertising translates into more leads, upcalls, walk-ins and referrals for your property.